New blog domain: kula.blog

By K -
It's still work in progress but new posts will be published on  https://kula.blog/ Thanks to 11ty base blog RSS is working from the start so it should be easy to add to your reader if you still use any :) If now then I hope you can sign up to the newsletter where I'll be publishing new posts and interesting articles to it from time to time. Please use  kula.blog  from now on.
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Product Vision Statement

By K -
Sometimes what your team need is the clear vision of the project that is the same for everyone in the team.

One of the best examples of using vision to drive the time was by Mateusz Kwaśniewski. He used the template from Crossing the Chasm by Geoffrey Moore:

For [target customer]
Who [statement of the need]

The [product name] is a [product category]
that [key benefit, compelling reason to buy].

Unlike [primary competitive alternative],
our product [statement of primary differentiation]

If is fairly simple and restrictive at the same time. The template forces you to think about users and project in different way, and in many situations it proved useful when talking about features, UI and even technology.

You can read more about vision statements at the blog of Cory Foy http://blog.coryfoy.com/2014/01/product-vision-statements-aka-your-elevator-pitch/

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