Book Review Creativity, Inc. by Ed Catmull with Amy Wallace

Book about Pixar. Whole history of the company and Ed Catmull president of Pixar. Book is really good and it gets better after about 60% (I read it on Kindle). The Book is about creativity and sustaining creative culture in the company. One of the most interesting things for me were that an author tells a lot how creativity is filling blank pages, creating completely new things while his most creative people DO NOT use this model. Most of them have the idea of discovery something that was waiting for them. Even author reminds himself that what works is more important than what he thinks but still he really struggles with this idea.
Really inspiring part of the book cover culture of Pixar and of Disney Animation. It was great to read about culture of motivated and happy people of Pixar. In my opinion, this book is a must read for all managers of all levels. Culture of a company is not something that you can create and forget about, you have to think about it all the time.

For me, the book is great. If you are interested in creativity, management or even intersection of those two is it a really good one in all those cases.

Downsides: President of a company that creates children movies could use simpler vocabulary ;) Without the kindle dictionary it would be really hard to read, even with one I tend to have much less fun from reading unfortunately.

Rating: 9/10


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