Artur Skowroński recommended me: Want a Better Pitch? Watch This. by Andy Raskin and I think it is so great and applicable to all kinds of talks that I want to help it get more popular. So the plan of presentation is going to follow these steps: Enemy - Problem Why now? - call to action Show how the world will look like without the problem Problems Evidence that you fixed the problem The image at the top is because it reminds me of Hero's Jurney . It has fewer steps but there is a lot of similarities. Especially #3 made me realize that grand vision of the future is something that I should have used in my talks. The result at the start of the presentation makes a lot of sense actually. Everyone already knows that I speak about something because I probably fixed it and if you tell about it at the end then it might be hard for some people to see the bigger picture in the solution you're going to present.